What IBM Watson, Big Bird, and the FCC have in common

Last April, Sesame Workshop announced a partnership with IBM Watson, to develop a new line of personalized educational products. Sesame Workshop’s decision acknowledges the behavior shift in how children impatiently flip between shows, access content through multiple devices, and expect everything to be on-demand. The “one size fits all” broadcast model is continuously losing ground to a more personalized, tailored, and responsive content delivery that can only be provided through cognitive computing. Personalization powered with cognitive computing is the key for companies to fully understand and optimize their customer lifetime value.