From insightful talks to breaking down complex problems, these sessions are a must attend at IBC.
This year, personalization is on the top of every CTO, VP of Product and Head of Programming’s mind. In the last year alone, MTV launched MyMTV the first personalized multiscreen music TV channel, and Sesame Street Workshop announced a partnership with IBM Watson’s to leverage their cognitive computing insights.
Whether it’s personalizing your OTT offering, mobile apps, or linear television streams - personalization has increasingly become the solution to intelligently match the right content to the perfect user. To help navigate the numerous speaker sessions, we’ve curated a list of must see talks that will help you get started on your path to personalization.