Is that personalization platform right for you?
Personalization is all the buzz right now, and many businesses are scrambling to understand how they can leverage personalization to improve customer experience as well as increase revenues. As a result of this demand, many Software as a Service companies are coming out of the woodwork asserting that they can provide you with a personalization solution.
Picking a personalization platform is a daunting task. Whether you are a CMO, CTO, or VP of Strategy, it’s never an easy decision to make. Unlike other software platforms, personalization initiatives require input from a variety of stakeholders such as your marketing, technology, and programming teams.